Terms of Service

Last updated August 20, 2026

These Terms of Service (“Terms”) govern access to and use of Musak Leads, a WhatsApp CRM and lead-management platform operated by Musak Leads Media (“Musak Leads,” “we,” “us,” or “our”). By creating an account or using the service, you (“Customer,” “you”) agree to these Terms. If you use the service on behalf of a business or agency, you represent that you have authority to bind that organization, and “you” refers to that organization.

1. The Service

Musak Leads provides a customer relationship management platform, including a unified messaging inbox, lead and contact management, pipeline tracking, automation, and optional AI-assisted features. The service integrates with the official WhatsApp Business Platform operated by Meta Platforms, Inc. and its affiliates (“Meta”), and may integrate with additional channels over time.

We are a technology provider that gives you tools to communicate with your own customers and leads. We are not a party to, and have no responsibility for, the underlying business relationship, transactions, or communications between you and the people you contact through the service.

2. Eligibility & Accounts

  • You must be at least 18 years old and able to form a binding contract to use the service.
  • You are responsible for the accuracy of the information you provide during signup and for keeping your account credentials confidential.
  • You are responsible for all activity that occurs under your organization's account, including actions taken by users you invite.
  • We may suspend or terminate accounts that provide false information, or that we reasonably believe pose a security, fraud, or compliance risk.

3. WhatsApp & Meta Platform Compliance

Because Musak Leads connects to the WhatsApp Business Platform, your use of the messaging features is governed not only by these Terms but also by Meta's own policies, including the WhatsApp Business Terms of Service, the WhatsApp Business Messaging Policy, and the Meta Commerce Policy where applicable. By connecting a WhatsApp Business Account through Musak Leads, you agree to comply with those policies directly, and you agree to the following as a condition of using the service:

  • Opt-in required — you must certify consent. By messaging any contact through Musak Leads, you certify and represent that you have obtained explicit, verifiable opt-in consent from that contact to receive WhatsApp messages from your business. You are solely responsible for obtaining, recording, and being able to demonstrate that consent on request. Musak Leads is not responsible for verifying the source of any contact list you import, but reserves the right to request evidence of consent and to suspend messaging to any contact for whom evidence cannot be provided.
  • Opt-out must be honored immediately. You must honor opt-out requests — including "STOP," "UNSUBSCRIBE," or any similar plain request — immediately and without further messaging to that contact on that channel. Musak Leads' consent-tracking tools are designed to support this, but compliance is your obligation as the sender.
  • Template & conversation-window rules. Outside the 24-hour customer service window that opens when a contact messages you, you may only send business-initiated messages using templates pre-approved by Meta. Musak Leads' automation tools are built around this rule, but you remain responsible for the content of any template you submit for approval.
  • Zero tolerance for prohibited content. You will not use the service for spamming, high-frequency unsolicited message blasting, gambling or betting services, illegal activities, dangerous or deceptive content, or any content violating Meta's policies, including categories Meta restricts or prohibits on the WhatsApp Business Platform (for example certain regulated goods, financial products, or adult content). Where Meta permits a regulated category only in specific markets or under specific conditions, you are responsible for confirming and meeting those conditions before messaging about it. Violations of this clause may result in immediate suspension without prior notice, per Section 10.
  • No unauthorized automated/chatbot resale. Musak Leads' AI features are provided as internal productivity tools to help your team draft replies, summarize conversations, and qualify leads faster — not as a general-purpose, consumer-facing AI chatbot product. You may not use the service to build or operate a standalone AI chatbot offering that you resell or expose directly to end consumers as a chat companion, in a manner inconsistent with Meta's policies on automated and AI-generated content on the WhatsApp Business Platform.
  • Business Verification. Certain features (higher messaging limits, additional phone numbers, some template categories) require your business to complete Meta Business Verification. That process is between you and Meta; we cannot complete it on your behalf and are not responsible for delays or rejections in that process.

If Meta suspends, restricts, flags, or lowers the Quality Rating of your WhatsApp Business Account, or terminates your access to the WhatsApp Business Platform, for any reason including a violation of the policies above, Musak Leads reserves the right to immediately suspend or revoke the related account features to protect the integrity of our own platform-wide standing with Meta. Musak Leads is not liable for any resulting loss of messaging functionality, data, or business in that event.

API outages & Meta downtime. The messaging features of Musak Leads depend entirely on the availability of Meta's WhatsApp Cloud API, which is outside our control. Musak Leads is not liable for service interruptions, delayed or failed message delivery, or any other disruption caused by WhatsApp Cloud API downtime, maintenance, or rate limiting imposed by Meta.

4. Data You Submit & Process Through the Service

When you use Musak Leads to manage contacts, leads, and conversations, you act as the data controller for that information, and Musak Leads acts as a data processor on your instructions. You are responsible for:

  • Having a lawful basis to collect and process your contacts' personal data;
  • Maintaining your own privacy notice for the people you message, consistent with applicable law and Meta's requirement that businesses provide appropriate data disclosures to their users;
  • Responding to data subject requests (access, correction, deletion) from your own contacts in line with applicable law — Musak Leads will support this by providing export and deletion tools within the platform.

Our own handling of the data you submit to the platform is described in our Privacy Policy. The Data Processing Agreement located at crm.musakleads.com/dpa is hereby incorporated into these Terms by reference and forms a binding part of the agreement between you and Musak Leads, governing the specific terms of our role as your data processor.

5. Subscriptions, Billing & Automatic Renewal

  • Paid plans are billed on a recurring basis (monthly or annually, as selected at signup) and renew automatically until cancelled.
  • Payments are processed by our third-party payment providers, currently Stripe and a local Moroccan payment gateway (CMI). We do not store your full card details on our servers.
  • By subscribing, you authorize us (via our payment providers) to charge your chosen payment method automatically at the start of each billing period, plus any applicable usage-based charges (such as metered AI usage) accrued during the prior period.
  • If a scheduled charge fails, we may retry the charge, downgrade your account to a limited plan, or suspend access to paid features until payment is resolved. We will make reasonable efforts to notify you before suspension.
  • You may cancel automatic renewal at any time from your billing settings; cancellation takes effect at the end of the current billing period, and no partial refunds are issued for unused time within a period unless required by applicable law.
  • Prices are exclusive of applicable taxes (such as VAT) unless stated otherwise, and you are responsible for any taxes associated with your subscription.
  • We may change subscription pricing with at least 30 days' notice before it applies to your next renewal.

6. Acceptable Use

You agree not to use Musak Leads to:

  • Send spam, unsolicited messages, or messages to contacts who have not opted in;
  • Send or facilitate fraudulent, deceptive, or illegal content;
  • Violate any applicable data protection, consumer protection, or telecommunications law;
  • Attempt to circumvent Meta's rate limits, quality ratings, or template review process;
  • Reverse-engineer, resell, or white-label the platform beyond what your subscription plan explicitly permits;
  • Introduce malware, attempt unauthorized access to other tenants' data, or otherwise compromise the security of the platform.

Violation of this section may result in suspension or termination of your account, in addition to any other remedies available to us.

7. Intellectual Property

Musak Leads and its licensors retain all rights, title, and interest in the platform, including its software, design, and branding. You retain all rights to the content and data you upload (your contacts, messages, and business content). You grant us a limited license to host, process, and transmit that content solely to provide the service to you.

8. Disclaimers & Limitation of Liability

The service is provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including fitness for a particular purpose and non-infringement. We do not guarantee uninterrupted availability of the WhatsApp Business Platform, Meta's approval of any template, or any specific messaging deliverability or conversion outcome.

To the fullest extent permitted by law, Musak Leads' aggregate liability arising out of or relating to these Terms or the service is limited to the amount you paid us in the 12 months preceding the claim. We are not liable for indirect, incidental, or consequential damages, including lost profits or lost data.

9. Indemnification

You agree to defend, indemnify, and hold Musak Leads, its officers, employees, and affiliates harmless from and against any claims, damages, losses, liabilities, fines, or expenses (including reasonable legal fees) arising out of or related to: (a) your use of the service in violation of these Terms, including the WhatsApp compliance obligations in Section 3; (b) messages sent through your account without valid opt-in consent, or failure to honor an opt-out request; (c) your violation of Meta's platform policies, including any resulting fines, penalties, or account restrictions imposed by Meta or a regulator; (d) your violation of applicable data protection, consumer protection, or anti-spam law; or (e) a third-party claim arising from data, content, or contacts you submit to the platform. This obligation survives termination of your account.

10. Suspension & Termination

You may cancel your account at any time. We may suspend or terminate your account immediately and without prior notice where necessary — specifically where: (a) Meta flags, restricts, or lowers the Quality Rating of your WhatsApp Business Account, or otherwise signals a compliance concern about your use of the WhatsApp Business Platform; (b) your use creates an imminent security, legal, or compliance risk to Musak Leads, other customers, or Meta's platform; or (c) immediate action is required to comply with a legal obligation or a directive from Meta.

For a material breach of these Terms that does not fall within the categories above and is reasonably capable of being fixed, we will provide written notice describing the breach and a reasonable opportunity — no less than 10 days, unless the nature of the breach requires faster action — to cure it before suspending or terminating your account on that basis.

Upon termination, your right to use the service ends, though we will retain your data for the period described in our Privacy Policy to allow for export or as required by law.

11. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or through the platform at least 14 days before the changes take effect. Continued use of the service after that date constitutes acceptance of the updated Terms.

12. Governing Law

These Terms are governed by the laws of the Kingdom of Morocco, without regard to conflict-of-law principles, unless a mandatory local consumer-protection law in your country of residence provides otherwise. Any dispute not resolved informally will be subject to the exclusive jurisdiction of the competent courts of Morocco.

Nothing in these Terms limits any mandatory right you have as a consumer under Moroccan Law No. 31-08 enacting measures for consumer protection, where that law applies to your use of the service. Our processing of personal data under Moroccan law is further governed by Law No. 09-08, as described in our Privacy Policy and Data Processing Agreement.

13. Contact

Musak Leads Media — questions about these Terms can be sent to info@musakleads.com.